SMS Overview

SMS (Short Message Service), also known as mobile texting, is a vehicle that online marketers can use to send messages of up to 160 characters to subscribers’ mobile communication devices. In the online marketing world, email is considered a medium with broad reach – everyone has an email address, and everyone receives marketing messages in their inbox. Globally, SMS has twice as many active users as email, providing an even broader reach.

At a relatively low cost, there are several benefits of using SMS as a marketing channel:

• High ROI – Because many people always carry their mobile-communication devices, recipients are much more likely to read and respond to an SMS message than any other type of online marketing.
• Extends the ROI of other online marketing channels – SMS is most effective when combined with other online marketing channels such as email and social media marketing.
• Trusted messages – Unlike email, mobile campaigns must be approved by carriers before they can be sent and recipients must opt-in to receive mobile marketing messages.
• Immediate results – While email campaigns are not typically viewed until 24 to 72 hours after reaching an inbox, SMS messages are often view within 15 minutes and responded to within 60 minutes.

Lyris HQ SMS Mobile Marketing Overview

Lyris HQ SMS Mobile Marketing enables Lyris HQ users to manage SMS subscribers, and create, schedule, send, and track the results of SMS messaging from their Lyris HQ platform.

Lyris HQ SMS Mobile Marketing offers several features and benefits:

• Integrated with Lyris HQ platform – Existing Lyris HQ marketers benefit from the easy-to-use interface they are already familiar with.
• At-a-glance reporting – Metrics for message volumes based on time, carrier, campaign, opt-in/opt-out, and click-through rates.
• Easy message creation – Choose a message name, select a program/campaign type, choose recipients, and enter the message text.
• Subscriber management – All your subscriber data is in one place. Read subscriber information online or export CSV-formatted reports.
• Scheduling engine – Send messages immediately or schedule them to be sent at a specific time and date in the future. Set up triggers to send messages to subscribers at a time interval after they join a campaign.

Proceed to SMS Setup.